© 2010 Real Market Research

Types of Questions
Who are our customers? What are they thinking?
What are our employees thinking?
What is the size of the market we compete in? What is our market share?
Who is our competition? What are their customers thinking?
What is our market potential?
How effective is our advertising? Who else should we be targeting?
What is the ROI of our current marketing program?
What are the opportunities for us to increase our potential, penetration and share?

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